Swavelle Launches Its Largest Contract Collection Since 1991

March 24, 2004

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NEW YORK-Swavelle Mill Creeks has launched ''All That Jazz,'' the firm's largest contract hospitality collection since 1991, when sales manager Joe Bettini first joined the company.

The 170-sku jacquard and dobby designs are available in four booked collections - all woven by predominantly American mills.

''We intend to stay domestic with our suppliers,'' said Bettini. If you save a dollar per yard with an offshore mill, you'll end up with $2 extra in late delivery and poor reliability - so where is the savings?'' Bettini said. ''We prefer delivering on time with domestic resources.''

The designs are decidedly retro vintage looks from the 50s, 60s and 70's in a contemporary handwriting, said Chari Voehl, Swavelle's contract specialist and the collection's designer.

Bettini said the multiblended fibers used in ''All That Jazz'' meet flame retardancy and ACT upholstery standards.

''With pattern names like Clubland, Beatbox, Daddio, Limelight, Dance Party, Fitzgerald, Davis, Waller and Hawkins, this is a fresh, young lively approach to contract hospitality in vibrant colors,'' Voehl said. The fabrics feature natural cream colors, gray taupes and browns; greens in lentil, cashew and mint, and spicy reds, purples and blues.

Swavelle plans to sell the collection directly to designers, and will premiere it at the HD show in Las Vegas.


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