Sarar Invests US$15 Million in a Home Textile Plant
August 25, 2005
ESKISEHIR, Turkey — The Sarar Group has announced plans to produce home textiles products for the first time. A leading clothing brand for menswear, the Sarar Group plans to invest US$15 million in a modern home textiles factory, here.
President Cemalettin Sarar said that the new plant will be complete at the end of October. He claims that with aggressive marketing, in two years, they will be among the top three companies in Turkey.
The company plans to produce bedsheets, covers, bedclothes and sleeping sets, with printed and plain colors. Initial production capacity is between 70,000-100,000 units per month, and as of January 2006, the company plans to double this capacity. They employ 500 people and utilize modern machines all imported from Europe.
Planning to enter the home textile business with its brand 'Sarev,' Sarar Group aims to sell 50 percent of its production to the domestic market and 50 percent abroad. ''Turkey has a good reputation in the home textiles market. In production, the country is the world's fourth biggest supplier. If Turkey continues its investments in this field, it will grow up more,'' said Sarar.
Stating that they want to focus on exporting, Sarar also said that in five years they plan to sell 80 percent of their production to foreign markets.
''Quality is a key factor in success and in competition with China. Therefore, we, as company, will focus only value added products,'' Sarar said. Sarar also revealed that the company plans to open home textiles retail stores around the world in the years to follow.
President Cemalettin Sarar said that the new plant will be complete at the end of October. He claims that with aggressive marketing, in two years, they will be among the top three companies in Turkey.
The company plans to produce bedsheets, covers, bedclothes and sleeping sets, with printed and plain colors. Initial production capacity is between 70,000-100,000 units per month, and as of January 2006, the company plans to double this capacity. They employ 500 people and utilize modern machines all imported from Europe.
Planning to enter the home textile business with its brand 'Sarev,' Sarar Group aims to sell 50 percent of its production to the domestic market and 50 percent abroad. ''Turkey has a good reputation in the home textiles market. In production, the country is the world's fourth biggest supplier. If Turkey continues its investments in this field, it will grow up more,'' said Sarar.
Stating that they want to focus on exporting, Sarar also said that in five years they plan to sell 80 percent of their production to foreign markets.
''Quality is a key factor in success and in competition with China. Therefore, we, as company, will focus only value added products,'' Sarar said. Sarar also revealed that the company plans to open home textiles retail stores around the world in the years to follow.
