Rubin Says Crypton’s Nanotex Acquisition Puts Combined Company On New Growth Curve

March 24, 2014

NEW YORK, New York —Crypton’s acquisition of Nanotex from W.L. Ross and other partners, (January 6) will produce a stronger, more diversified company according to Randy Rubin, Principal and Founder.  

Her husband Criag invented Crypton in 1993. Randy is the marketer and brand strategist of Crypton and now, Nanotex including Aquapel® one of the products made by Nanotex.

“We are eager to work with Burlington, a division of ITG also owned by W.L. Ross,” she says. “We have had a longstanding relationship with ITG. Burlington has finishing and dyeing facilities in China and Crypton can become a customer of ITG in the China market. In fact, there are 70 licensees of Nanotex in China, she says. Randy RubinRandy Rubin

It puts the combined company solidly in the apparel business which is something new to Crypton. Apparel is a much larger market than home furnishings and contract fabric; apparel actually dwarfs home furnishings in size, she explains, “so the potential is that much greater.”  However, Nanotex represents s a smaller percentage of the finished cost of the garment than Crypton represents as a percentage of the finished fabric, Rubin points out.

There are other synergies as well. For example, “the technologies of Crypton and Nanotex are compatible in that both are non fluorinated, fabric treatments but Nanotex is geared more to the apparel business while Crypton is more geared to home furnishings,” she says. However, Nanotex also has sales in the bedding, outdoor seating and cushion business, she says. “Over 90 percent of the current Nanotex business is apparel related,” she adds. “It’s possible that sales of Nanotex can eventually exceed sales of Crypton because of the much larger size of the apparel business and this certainly broadens our world.

Mark Brutten is Vice President of Sales for Nanotex in the new set-up with Crypton acquiring 27 employees in China, India, .Japan and Hong Kong as part of the deal.



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