Nachik by Ilith Unveils Organic Charm
April 24, 2008
TEL AVIV, Israel - ''Nachik by Ilith'' will be unveiling its new ''Organic Charm'' collection at Scoperta 2008. ''Nachik by Ilith'' is the export brand of Ilith Ltd. which was founded in 1972 in Tel Aviv, Israel by the Weberman family. The concept of the company is to develop a complete line which represents the current fashion and incorporate it into various types of fabric which will be offered at very competitive prices with low minimum orders.
This year the Organic Charm collection has come about almost out of necessity following the strong use of shiny and metallic fabrics which was made in the past two years and reflects the world wide trend towards the use of natural elements.
The Organic Charm collection makes a strong use of natural fibers such as linen and cotton but with a contemporary twist. In other words it reflects the current desire to go green while remaining up to date by incorporating a slight shine and color in order to be in line with the modern glow.
Following the official launch at Scoperta there will be a celebratory launch at an after show party on the 7th of May at the loom café Como.
This year the Organic Charm collection has come about almost out of necessity following the strong use of shiny and metallic fabrics which was made in the past two years and reflects the world wide trend towards the use of natural elements.
The Organic Charm collection makes a strong use of natural fibers such as linen and cotton but with a contemporary twist. In other words it reflects the current desire to go green while remaining up to date by incorporating a slight shine and color in order to be in line with the modern glow.
Following the official launch at Scoperta there will be a celebratory launch at an after show party on the 7th of May at the loom café Como.
