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Luks Kadife Aims for Greater Share of European Velvet Market with 6 Million Euro Investment

January 14, 2019

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Burcu Sahin, Luks Kadife export & domestic sales manager, with customer Esref Rustemov of Kamiva in Georgia during Heimtextil.
Burcu Sahin, Luks Kadife export & domestic sales manager, with customer Esref Rustemov of Kamiva in Georgia during Heimtextil.

FRANKFURT, Germany -- Luks Kadife, the Turkish wall coverings producer specializing in velvet fabrics, plans to invest 6 million euros in the next four years, seeking a greater share of the 19-million-euro European velvet market.

During Heimtextil 2019, company officials say they are investing, among others, in new finishing techniques, organic fabrics, and the Better Cotton Initiative (BCI), which aims to improve cotton production worldwide.

Luks has annual sales of 20 million to 30 million euros with 187 employees, according to Burcu Sahin, export and domestic sales manager.

The company now exports mainly to the European Union, primarily the United Kingdom, (40 percent) and the U.S. (35 percent), but wants a greater market share in Germany and France – competitive markets. Some 5 percent of its exports are in Russia, while its remaining business is domestic.

Overall, Turkey’s export of velvet to the European market remain small, or about 665,000 euros in sales, to a 19 million market.

Founded in 1972, Luks produces plain, jacquard and embroidered velvet fabric for upholstery, drapery, and clothing markets. It has had business relationships with brands such as Ikea, M&S, and Zara, among others, according to the company website.

Luks new investment includes BCI, which has four aims: reduce the environmental impact of cotton production; improve the economies in cotton-producing areas; improve the flow of Better Cotton throughout the supply chain; and ensure the sustainability of the initiative.
 


Angelo Carillo
Zhejiang HuaChen New Material Co., Ltd.
Coulisse

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