FRANKFURT—Design ID Europe BV, a subsidiary of DID Wallcoverings of Korea has set up a European distribution company for its brands, Design ID and Ascot Wallpaper. According to Tracey Whitney, Managing Director. “DID has experienced serious sales growth in the last 10 years,” says Kee Yup Kang, President of DID. “This latest development demonstrates our intention to establish DID as a major global wallcovering business.” John Wilman, English designer of a new collection of wallcovering for DID Wallcovering Corp., Seoul, Korea with Derek and Alan Keane of Gerry Keane Ltd., wallcovering and paint specialists in Dublin, I.

The Korean company has been the exclusive manufacturer for Norwall prepasted product since 2010 and has been exhibiting at Heimtextil for the past four years.

Design ID Europe will be distributed throughout Europe from its  Zoetermeer, Holland warehouse.

“Distributors will be able to order stock directly out of the warehouse in Holland and will be guaranteed next day or 48 hour delivery,” the company says.

Design ID and Ascot offered European pattern books at Heimtextil with at least four collections planned, the company says. John Wilman designed two of the heavyweight in-register collections for ID Design.

Kee Yup Kang, President of DID Wallcoverings Corp., Seoul Korea with Tracey Whitney, MD of Design ID Europe BV and WongHee Ha, CFO, also with DID