Jay Dash at Regal Contract

January 19, 2000

Middleton, Mass. - The converter, Regal Fabrics, Inc., has retained the services of Jay Dash, principal of JDI, a Miami (USA) based consulting and marketing firm. Dash will create a mill direct contract program for Regal, according to Steve Kahan, principal of Regal.

"We started a new company called Regal Contract Fabrics to develop a line of unique product geared for the hospitality trade worldwide. With Jay's help, we have established a new sales force of experienced hospitality representatives to handle Regal Contract internationally. "Our contract product line will be sourced primarily from European mills." JDI is a marketing and sales group which brings manufacturers directly to the hospitality industry.

Dash is CEO with a sales force of 20 agents. JDI has set up mill direct programs for several major mills and specifiers. JDI also is a consultant to the Heimtextil Americas exhibition.

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