Jaipuria Looks at $25 Million Sales by 2010
July 2, 2007
MILAN, Italy—Jaipuria Silk Mills Pvt. Ltd.,a manufacturer of silk embroideries and jacquards since 1969, has grown into the third largest silk mill in India according to Vikram Jaipuria, director.
His grandfather started an earlier company in the 1940's. Today, sales are in the $15 million range but goals are set to reach $25 million in sales by 2010.
Jaipuria confirmed an output of 1,000 designs a year with 14 designers on staff in Karnatka, India, where the mill is based. The company focuses on the top 50 wholesalers worldwide and the owner says his customer base reads like a who's who of the industry. Jaipuria makes printed and woven silks for top-end editeurs like Deschemacher.
Today, Vikram and his wife Nita run the business together and were participants at Scoperta in May.
The company owns 36 modern jacquard looms with Staubli heads. The Jaipuria range offers plains at $5 a meter and $25 for jacquards in European and American handwriting for the international market but the 18 Euros to 25 Euros lines is the bulk of sales, Vikram said. The Universal brand is geared for the local market. "These are two separate factories owned by the same family," he said.
The mill is capable of producing 150,000 meters a month in a ''totally green, ecologically friendly factory." he said. "You could eat off of our factory floor, it's so clean," he laughed.
Jaipuria also produces digital prints with big florals their hallmark, for 17 Euros a meter. However, prints have proven limited in success for the company.
His grandfather started an earlier company in the 1940's. Today, sales are in the $15 million range but goals are set to reach $25 million in sales by 2010.
Jaipuria confirmed an output of 1,000 designs a year with 14 designers on staff in Karnatka, India, where the mill is based. The company focuses on the top 50 wholesalers worldwide and the owner says his customer base reads like a who's who of the industry. Jaipuria makes printed and woven silks for top-end editeurs like Deschemacher.
Today, Vikram and his wife Nita run the business together and were participants at Scoperta in May.
The company owns 36 modern jacquard looms with Staubli heads. The Jaipuria range offers plains at $5 a meter and $25 for jacquards in European and American handwriting for the international market but the 18 Euros to 25 Euros lines is the bulk of sales, Vikram said. The Universal brand is geared for the local market. "These are two separate factories owned by the same family," he said.
The mill is capable of producing 150,000 meters a month in a ''totally green, ecologically friendly factory." he said. "You could eat off of our factory floor, it's so clean," he laughed.
Jaipuria also produces digital prints with big florals their hallmark, for 17 Euros a meter. However, prints have proven limited in success for the company.