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Italian Designer Sounds Off About His Frustrations With Proposte 2019

March 13, 2019

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Italian designer Massimiliano Forasassi
Italian designer Massimiliano Forasassi

Italian designer Massimiliano Forasassi, frustrated by the change of dates at his year’s Proposte as well as his difficulty in being allowed entry, writes about the tony trade show in a recent LinkedIn article.

“This edition of [Proposte] 2019 is much discussed due to the too early dates and restrictions imposed by institutions and the organization, restrictions that place limits on external exhibitors with fines that can go from 8,000 to 20,000 euros in case of early opening,” Forasassi writes.

Fabrics and Furnishings International reported on the controversy surrounding this year’s Proposte.  Mario Sirtori, Enzo Angiuoni, and Limonta are not showing their lines at Proposte. Enzo Angiuoni will open their showroom from April 8-21.

Read the F&FI article by clicking here

Proposte is scheduled to be held in the exhibition center of Villa Erba in Cernobbio from April 15-17.

With the loss of those three important mills, the Proposte show organizers sold the space to Stead McAlpin (UK), Acarca (Turkey) and GM Syntex, the first Indian mill to gain admission to what was always a European exhibition.

There are many other companies who are waiting to exhibit at Proposte, some have been turned down as much as six times. Proposte organizers could not be reached for comment.

Forasassi writes about the Forasassi mill being turned down.

“I tried to get into Proposte, to try to give more visibility to my collection, since my company is a real weaving mill, but I always find myself in front of me a refusal, a signal that is not the lack of requirements, but rather a lobby that chooses who can play and who must stay out of it,” Forasassi writes.

Forasassi, begun in 1992, manufactures decorative fabrics, especially jacquard fabrics, according to the company website. It sells to the Italian market and exports to wholesalers.

Here is the article Forassassi wrote in LinkedIn.

“Proposte a unique event, where the show lives thanks to the number of external exhibitors that animate the village and desires of customers looking for new qualities and new suppliers for the small village streets facing the lake. This edition of 2019 is much discussed due to the too early dates and restrictions imposed by institutions and the organization, restrictions that place limits on external exhibitors with fines that can go from 8000 to 20000 euros in case of early opening.”

“Many customers who also come from far away take advantage of the weekend to visit the outdoor exhibitors. I tried to get into Proposte, to try to give more visibility to my collection, since my company is a real weaving mill, but I always find myself in front of me a refusal, a signal that is not the lack of requirements, but rather a lobby that chooses who can play and who must stay out of it.”

“Not everyone knows that only producers can enter Proposte, even if at the moment, there are also converters and importers. I hope that the idea of moving the fair to Milan for the next edition will not proceed as the beauty of this fair is the magic location on the lake. Fingers crossed the organization will understand that the main fair lives thanks to the outside and vice versa.”
 


Angelo Carillo
Zhejiang HuaChen New Material Co., Ltd.
Coulisse

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