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Ecuador’s Adriana Hoyos, an Upholstery Buyer of $1 Million, Likes Shopping at Proposte

October 17, 2019


 Ecuador’s Adriana Hoyos, an Upholstery Buyer of $1 Million, Likes Shopping at Proposte

QUITO, Ecuador—Adriana Hoyos Home Furnishings, an upper-end lifestyle line of furniture and home accessories founded in 1994, is now a $1 million consumer of upholstery fabrics purchased directly from mills.  

Hoyos is the designer and owner of the $20 million brand in retail, primarily in the $15-$30 per yard range with Imatex and Prosetex in Italy, Verstraete in Belgium, and Crevin in Spain.

She especially likes Crevin’s Smartcare fabrics. She is a regular shopper with her daughter, Andrea Perez Hoyos, director of product development, at Proposte.
“We buy as much as 50,000 yards of upholstery per year from five different suppliers, but the Chinese minimums are too much for us at 1,000 meters per color,” Hoyos says.

Her suppliers demand only 150-yard minimums. She also works with Kravet and Romo for cut yardage when she needs something special for a project.

Hoyos Home Furnishings stores its inventory in a 20,000-square-meter factory in Quito with 300 employees. The company recently opened its first distribution store in Madrid.

Sometimes she will mix as many as five patterns on one chair, but mostly she buys basics in light neutrals in grays and off-whites.

“These sell well in our markets of Miami (where she has a new showroom in the Design District), Panama, Dominican Republic, and Costa Rica,” Hoyos says.

Recently, she opened Bloomingdale’s in Dubai as a shop-in-shop. She travels 50% of the time looking for new dealers and working with designers, especially involved with hospitality and cruise projects, a growing part of her business.

She recently completed Flora, a cruise ship with the RC Group. At High Point, she previewed six pieces from her upcoming collection, Galapagos, which came to the designer while spending time on the islands for her work with luxury mega-yacht, Celebrity Flora. The boutique cruise ship debuted earlier this year with Adriana Hoyos interior furnishings that pay tribute to the company’s Ecuadorian roots.

When she is not traveling, she spends half of her time in her Quito headquarters.


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