BLOOMFIELD HILLS, MI—Crypton Corp. has named Elizabeth ‘Bon’ Friedman Vice President, Marketing.

Friedman joined the company January 6 and reports to Randy Rubin, Co-Chairman of Crypton. Rubin has been the longtime marketer and sole brand strategist for Crypton since the company’s founding by her and husband Craig, the inventor of Crypton.

In her new post, Friedman will help Randy develop an entrepreneurial brand strategy for Crypton.

‘Bon’ was the Senior Brand Marketing Manager at PepsiCo. for eight years.  After her PepsiCo post she was an entrepreneur, independent branding and innovation strategist. Immediately prior to taking the Crypton position, she handled the marketing and branding for Hiller’s Markets, a Michigan grocery chain.

She went to UCLA for her undergraduate degree and attended University of Michigan for her post-graduate work and earned her MBA from there.