Avora¨Plus FR Targets Europe
April 29, 2003
New York - KoSa has launched Avora¨Plus FR filament and staple polyester geared for the cruise ship industry and other European contract applications where the standards are rigorous.
''We expect to exploit niche markets in Europe with Avora Plus by meeting the IMO and European fire standards,'' said Suzette McHugh, marketing manager for Avora FR. ''Our products offer unique aesthetics in what is now a full basket of fibers for the FR specifier.
KoSa sells directly lines of Avora¨ and Avora Plus fibers around the world. By pushing for greater sales in the European market, KoSa is initiating direct competition with Trevira¨CS, the fiber of note there. Last year, Germany-based Trevira, which makes Trevira CS fiber, launched an initiative to increase sales in America.
''Avora and Avora Plus are the leading brands of FR polyester fiber in the U.S.A. for contract fabrics. Now, with the new products, it is our goal to be the leader outside the U.S.A. as well.
''We expect to exploit niche markets in Europe with Avora Plus by meeting the IMO and European fire standards,'' said Suzette McHugh, marketing manager for Avora FR. ''Our products offer unique aesthetics in what is now a full basket of fibers for the FR specifier.
KoSa sells directly lines of Avora¨ and Avora Plus fibers around the world. By pushing for greater sales in the European market, KoSa is initiating direct competition with Trevira¨CS, the fiber of note there. Last year, Germany-based Trevira, which makes Trevira CS fiber, launched an initiative to increase sales in America.
''Avora and Avora Plus are the leading brands of FR polyester fiber in the U.S.A. for contract fabrics. Now, with the new products, it is our goal to be the leader outside the U.S.A. as well.
