Julie Morris Named VP Sales, Kravet; 29 Year Veteran Susan Lorenz to Retire

by Fabrics & Furnishings

January 4th, 2018

BETHPAGE, NY—Julie Morris has joined Kravet Fabrics Corp. as Vice President of Sales.

She will follow a trail blazed by Susan Lorenz, a 29-year veteran of Kravet who will retire this year.

“Susan has been with Kravet for 29 years and has been an extremely important component in our growth over the years in both our furniture division as well as the expansion of our showroom network and showroom sales,” says Cary Kravet, President.

“Given her years of experience, the knowledge she has of our products and the way she effortlessly interacts with our employees, sales people and customers, Susan is truly a ‘one of a kind’ and will be very missed. I know she is looking forward to spending more time with…her growing number of grandchildren and we hope she has many years of health and happiness doing just that.”

“To ensure the transition will be as smooth as possible Kravet says Julie Morris will have the role of V.P. of Showroom Sales as well as have direct oversight of Kravet showrooms in the Northeast.”

“With over 25 years of experience in retail sales and merchandising, we look forward to learning from her as well as sharing with her our industry best practices. Over the next weeks and months Julie will be visiting our facilities and our showrooms throughout the country.  We are very confident that in a short period of time she will learn our products and people and will be a great addition to our management team.”

“I have been fortunate to have followed my passion for interior design and custom crafted product for the home my entire career,” Morris says. “Now I join Kravet, the industry leader in the ‘to the trade’ home furnishings industry. I couldn’t be happier to be back on the textile side of the business.”

Prior to joining Kravet, Julie’s previous job was Senior Vice President, Merchandising and Product Innovation at Blinds to Go in New Jersey. She was in the process of getting B2Go into the soft side of the window coverings business. She was there 19 months after a long career at Calico where she was most recently Vice President of Merchandising. Prior to that she was Vice President of Stores and Operations for Calico, covering 74 plus store locations. She left Calico in 2016 after a 26-year career beginning as a buyer in 1990.

Julie Morris photo with hedshot of Cary Kravet